Archive for the ‘Events’ Category

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5 golden PR rules for events…

March 4, 2014

By Rosalind Carr @Rosalind_at_O and Rose Ross @Rose_at_O

 ipexpo-exhibitionnewsIn the midst of a busy events period, the O-team have had some tips from Désiré Athow (@desireathow), Editor of TechRadar Pro, and are armed with a trusty event PR checklist at the ready!

 

 

Here are 5 handy hints for PRs looking to make the most of event opportunities with the press…

 1.      Timing is key in the run up to events – Do not wait for the last week to invite journalists to briefings- pitch as early as possible to bag a slot in their diary! With an initial conversation in advance, you’ll also have the time to get a sense of what they’d like to discuss, and can prepare accordingly if a briefing is arranged.

2.      Communicating with the press – Each journalist is different in the way they like to be pitched. For instance, we can definitely understand Désiré’s aversion to out of the blue PR calls pitching interviews with unknown companies. However, there are now so many ways of communicating, that over time, you can gage different journalists’ preferences for contact.

For instance, the old fashioned PR call may be welcomed by press you’ve been in touch with before or those in search of relevant content for an upcoming feature, but perhaps not by a journalist who works part-time, or is on a tight deadline (who may prefer to respond in their own time over email). Alternatively, if they’re a Twitter addict, there’s no harm in a quick tweet to see if they’re interested in what you have to say, you could even get involved with their current discussions if you can contribute something relevant and notable to the conversation.

Knowing your audience goes a long way.

3.      Don’t expect a feature to be written on the back of every briefing – Journalists are often short on time, and may end up writing shorter than expected content pieces. In this case, there are ways that may keep you on their radar for future opportunities. See what they’re chatting about on Twitter/LinkedIn, or download the publication’s forward features to gain a sense of their hot topics in the coming weeks and months!

4.      Unfortunately, no shows can happen – This could be for a number of reasons, but it’s always best to follow up with an offer of a phone briefing, or find out if they’re attending another upcoming event where they can re-schedule the meeting for. Consider your efforts in getting the initial nod from the journalist – better to do a quick follow up, maximising the opportunity at hand and the chance of getting exposure.

5.      Making the most of time with the press   In most cases, journalists’ busy schedules mean they’re not likely to stay at said event from start to finish. If your client is chatting with a journalist without a pre-organised briefing, communicating clear messages that will be of particular interest to them is key.

Have a snoop of the press list in advance if available, and do a little research on who’s attending and if/why they’d be interested in your client.

Overall, understanding and responding to how journalists work will maximise your press success at events.

The common link between these five pointers is preparation and flexibility –such as identifying how best to inform and engage with the journalist, pro-active follow ups, and therefore uncovering future opportunities.

And you’ll be pleased to hear we’ll also be interviewing Desire to find out more about what makes the editor of TechRadar Pro tick

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Act quick for VMworld 2013 call for papers deadline this Friday

April 10, 2013

By Rosalind Carr, @Rosalind_at_O

There’s only a couple of days left to get your entries in for the VMworld 2013 call for papers deadline (Friday 12th April).

Create a unique overview describing your experiences of integrating VMware solutions and technologies – offering advice, sharing your key elements of success as well as the challenges you have overcome.

Useful links: Read the rest of this entry ?

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Get nominating for the CRN Sales and Marketing Awards 2013

March 7, 2013

By Rosalind Carr, @Rosalind_at_O

CRN sales and marketing awards image 2013

The CRN Sales and Marketing Awards are around the corner, with entries closing 22nd March (5pm GMT) and a shortlist announced 15th April.

This black tie awards evening will take place on 19th June at Lancaster London, promising to be a night of celebration for all involved. These awards will bring together sales and marketing professionals, acknowledging the roles of resellers, distributors and vendors.

Register here  to nominate a sales and marketing team whose expertise and enthusiasm has been vital to its clients’ success. Read the rest of this entry ?

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Nominate for the Data Centre Solutions Awards before 15th March

March 6, 2013

By Rosalind Carr, @Rosalind_at_O

Last year's DCS awardsOn 23rd May, the Millennium Gloucester Hotel London opens its doors to the much anticipated Data Centre Solutions Awards 2013. This prestigious black tie event rewards products, projects and services as well as valuing the companies and teams in data centre fields. The awards will also acknowledge the achievements of end-users, channel partners and vendors. Read the rest of this entry ?

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Enter your virtualization projects in the Best of VMworld Europe Awards

August 22, 2012

Vendors, call your customers: the Best of VMworld Europe Awards are open for entries until September 7th. No vendor submissions will be considered, but IT managers at user companies may submit their IT projects for consideration. Nominees must have a representative attending VMworld Europe 2012 to qualify.

For more information and to enter, please click here.

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ExecEvent BIG Event Speaking Opportunities via Emerging Vendors Showcase and Big Data Startup Focus

June 15, 2012

By Olivia Shannon, @olivia_at_o

Technology networking and business development event ExecEvent has announced some exciting new speaking and networking opportunities for vendors of storage, virtualization, security, cloud and data centre technology.

At next month’s BIG Event in Santa Clara, California (July 10-11), there will be two separate showcases – one for emerging vendors in the data world, and the other for “big data companies you should know about in 2012.”   Each company will present for 10-minutes, followed by 5 minutes of Q&A before an audience of potential partners, VCs, press and analysts. Participating vendors are eligible for consideration for an Execullence Award for Best of Show, Most Disruptive Technology or Coolest New Technology. Judges for the Execullence Awards include representatives from companies like Intel, IBM, EMC, NetApp, HP, HDS as well as selected venture capitalists and financiers.

The BIG Event is the one time in 2012 that ExecEvent will bring together executives from across the storage spectrum in the U.S.  The agenda highlights include speeches with a panel of Silicon Valley VCs, an open networking session, a corporate development panel and sales workshop.

There is also this mysterious teaser from the ExecEvent website: “We’ll have a VERY special guest speaker at our ‘Pre’ reception on Monday early evening.  Please try to attend – you’ll kick yourself for missing this.”

ExecEvent will take place July 10-11 in Santa Clara, CA.   There will be opportunities for informal networking in both “pre” and “post” cocktail receptions. Registration is $975.  See The BIG Event Registration for more information.

In order to be considered for the emerging vendors showcase:

  1. Complete and submit the Emerging Vendor Showcase Application (or simply send an email outlining why you think you are interesting and should be chosen)
  2. Register 2 or more attendees – the Big Event registration