Posts Tagged ‘Quocirca’

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Analyst Q&A with Clive Longbottom, Founder of Quocirca

March 28, 2012

By Rose Ross, @Rose_at_O

Q.  Tell us a bit about yourself. 

I’m on a quest to debunk technology, putting it back where it belongs as a pure facilitator to business process.  I’m also on a quest to try and make briefings with industry analysts a bit more fun. Let’s have a bit of a laugh and enjoy things, rather than getting too serious and spoiling each other’s day.

Q. Tell us a little bit about your analyst firm and its interest in information technology (including storage, security, mobile, cloud and virtualization).

Quocirca was set up to be a firm with analysts who are big enough to have their own views.  Talking with a Quocirca analyst should not have any “company views”, but should be from the analyst’s own heart – their feelings, their experiences, their take on the markets based on research amongst large and small companies worldwide, face-to-face discussions with end users and vendors and a hard-headed dose of reality thrown in.  All our public output is available completely free of charge without any need to subscribe or register – just go to the web site and take whatever you want!  All the above technologies are inherent to the problems that organisations are dealing with – therefore, Quocirca covers them all, but in a contextually aware manner that fits each part in to an organisation’s needs, rather than looking at them as pure technology plays.

Q. What’s hot in IT this year? 

Mainly confusion.  Vendors are trying to stake their claims to various different parts of the market, as are different parts of the channel – as well as industry bodies, analysts and the media.  2012 will be the year of cloud and big data, followed in 2013 by the year of sorting out the mess caused by wrong implementations of technology to underpin these strategies, poor business models from providers and confusion from end-users.  I’d keep away from what’s hot, and concentrate on what’s right – Read the rest of this entry ?